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	<title>Local Search Optimization -  Martijn Beijk &#187; Trends</title>
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	<link>http://www.martijnbeijk.com</link>
	<description>Local SEO, Web Analytics and Blended Search</description>
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		<title>Why Local Search matters</title>
		<link>http://www.martijnbeijk.com/why-local-search-matters/</link>
		<comments>http://www.martijnbeijk.com/why-local-search-matters/#comments</comments>
		<pubDate>Thu, 10 Jul 2008 09:05:35 +0000</pubDate>
		<dc:creator>martijn</dc:creator>
				<category><![CDATA[Local Search]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Maps]]></category>
		<category><![CDATA[Local]]></category>
		<category><![CDATA[ranking factors]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[US]]></category>
		<guid isPermaLink="false">http://www.martijnbeijk.com/?p=17</guid>
		<description><![CDATA[After reading the official Google blog today I can say that it has been confirmed (at least by my free interpretation ), Amit Singhal, in charge of the ranking team at Google stated: Today, I would like to briefly share the philosophies behind Google ranking: 1) Best locally relevant results served globally. 2) Keep it [...]<p>Post from: <a href="http://www.martijnbeijk.com">Local Search - martijnbeijk.com</a>
<br/><br/><a href="http://www.martijnbeijk.com/why-local-search-matters/">Why Local Search matters</a></p>
]]></description>
			<content:encoded><![CDATA[<p>After reading the official <a title="Official Google Blog" href="http://googleblog.blogspot.com/" target="_blank">Google blog</a> today I can say that it has been confirmed (at least by my free interpretation ), <span class="byline-author">Amit Singhal, in charge of the ranking team at Google <a title="Introduction to Google Ranking" href="http://googleblog.blogspot.com/2008/07/introduction-to-google-ranking.html" target="_blank">stated</a>: </span></p>
<blockquote><p>Today, I would like to briefly share the philosophies behind Google ranking:</p>
<p>1) Best <strong>locally relevant results</strong> served globally.<br />
2) Keep it simple.<br />
3) No manual intervention.The first one is obvious. Given our passion for search, we absolutely want to make sure that every user query gets the most relevant results.</p></blockquote>
<p>Other news: <a href="http://weblogs.hitwise.com/us-heather-hopkins/2008/07/google_properties_breakdown.html">latest hitwise reports</a> show an increase of Google Maps usage, it&#8217;s now little over 2 percent of all Google properties.  2 % might seem little, but it&#8217;s a whole lot of people.</p>
<p>Post from: <a href="http://www.martijnbeijk.com">Local Search - martijnbeijk.com</a>
<br/><br/><a href="http://www.martijnbeijk.com/why-local-search-matters/">Why Local Search matters</a></p>
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		<item>
		<title>There is no such thing as mobile internet &#8211; Mobile 2.0 Europe</title>
		<link>http://www.martijnbeijk.com/mobile-internet-doesnt-exist-m20eu/</link>
		<comments>http://www.martijnbeijk.com/mobile-internet-doesnt-exist-m20eu/#comments</comments>
		<pubDate>Tue, 08 Jul 2008 15:30:20 +0000</pubDate>
		<dc:creator>martijn</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Europe]]></category>
		<category><![CDATA[Local]]></category>
		<category><![CDATA[Spain]]></category>
		<category><![CDATA[Trends]]></category>
		<guid isPermaLink="false">http://www.martijnbeijk.com/?p=15</guid>
		<description><![CDATA[There is no such thing as mobile internet, it is the same internet! This was one of the (quite obvious, but often misunderstood) messages of Mobile 2.0 Europe, which I was attending on behalf of my employer Onetomarket.It was a very interesting event, especially the panel rounds. Most fun part was the discussion between the [...]<p>Post from: <a href="http://www.martijnbeijk.com">Local Search - martijnbeijk.com</a>
<br/><br/><a href="http://www.martijnbeijk.com/mobile-internet-doesnt-exist-m20eu/">There is no such thing as mobile internet &#8211; Mobile 2.0 Europe</a></p>
]]></description>
			<content:encoded><![CDATA[<p style="float:right; margin:0 0 10px 15px; width:240px;">
		<img src="http://www.martijnbeijk.com/wp-content/uploads/2010/05/mobile20eu-300x52.png" width="240" />
		</p><blockquote><p>There is no such thing as mobile internet, it is the <em>same</em> internet!</p></blockquote>
<p><a title="Mobile 2.0 Europe website" href="http://www.mobile20.eu"><img class="alignnone size-medium wp-image-16" style="border: 0pt none; vertical-align: top;" title="Mobile 2.0 Europe logo" src="http://www.martijnbeijk.com/wp-content/uploads/2008/07/mobile20eu-300x52.png" alt="Mobile 2.0 Europe logo" width="300" height="52" /></a></p>
<p>This was one of the (quite obvious, but often misunderstood) messages of <a title="mobile 2.0 europe website" href="http://www.mobile20.eu">Mobile 2.0 Europe</a>, which I was attending on behalf of my employer <a title="Online Marketing Agency Onetomarket" href="http://www.onetomarket.com" target="_blank">Onetomarket</a>.It was a very interesting event, especially the panel rounds. Most fun part was the discussion between the community/businesses and the mobile operators, which in the end almost turned into a row. Fact is that mobile operators need to change their attitude. You can read my recap on the <a title="Onetomarket Blog" href="http://www.onetomarket.nl/sem/local/mobile20-europe-terugblik-toekomst.html">Onetomarket blog</a> in Dutch or <a title="Onetomarket Spain about Mobile 2.0 Europe" href="http://www.onetomarket.es/eventos/mobile-20-europa-una-mirada-al-futuro.html" target="_blank">Spanish</a>.(Use Google Translate for English version, but beware <img src='http://www.martijnbeijk.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' />  )</p>
<p>Finally, Stuff I did&#8217;t mention was the <strong>Top 11 of Mobile Trends</strong> which were given by Daniel Applequist (correct me if i&#8217;m wrong! )</p>
<ul>
<li>Smart browsing (and browsers)</li>
<li>Web standards</li>
<li>Mobile Ajax</li>
<li>Mobile Search</li>
<li>Advertising</li>
<li>Mashups</li>
<li>Awareness software and devices</li>
<li>RFID and QR-codes</li>
<li>Location, geotagging</li>
<li>Mobile social networks</li>
<li>Mobile user-generated content &amp; media</li>
</ul>
<p>Post from: <a href="http://www.martijnbeijk.com">Local Search - martijnbeijk.com</a>
<br/><br/><a href="http://www.martijnbeijk.com/mobile-internet-doesnt-exist-m20eu/">There is no such thing as mobile internet &#8211; Mobile 2.0 Europe</a></p>
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