Why Local Search matters

After reading the official Google blog today I can say that it has been confirmed (at least by my free interpretation ),

Today, I would like to briefly share the philosophies behind Google ranking:

1) Best locally relevant results served globally.
2) Keep it simple.
3) No manual intervention.The first one is obvious. Given our passion for search, we absolutely want to make sure that every user query gets the most relevant results.

Other news: latest hitwise reports show an increase of Google Maps usage, it’s now little over 2 percent of all Google properties. 2 % might seem little, but it’s a whole lot of people.

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There is no such thing as mobile internet - Mobile 2.0 Europe

There is no such thing as mobile internet, it is the same internet!

Mobile 2.0 Europe logo

This was one of the (quite obvious, but often misunderstood) messages of Mobile 2.0 Europe, which I was attending on behalf of my employer Onetomarket.It was a very interesting event, especially the panel rounds. Most fun part was the discussion between the community/businesses and the mobile operators, which in the end almost turned into a row. Fact is that mobile operators need to change their attitude. You can read my recap on the Onetomarket blog in Dutch or Spanish.(Use Google Translate for English version, but beware ;-) )

Finally, Stuff I did’t mention was the Top 11 of Mobile Trends which were given by Daniel Applequist (correct me if i’m wrong! )

  • Smart browsing (and browsers)
  • Web standards
  • Mobile Ajax
  • Mobile Search
  • Advertising
  • Mashups
  • Awareness software and devices
  • RFID and QR-codes
  • Location, geotagging
  • Mobile social networks
  • Mobile user-generated content & media