Just before the weekend Google decided to launch a new help center. This time it is one that is well appreciated by small business owners and us local search people. Its a Help resource on how to set up the Local Business Center.
You can find the all new help resource at the following link:
Local Business Center User Guide. Here is that video that was accompanied with it:

the video has been set to private and is no longer available.

Post from: Local Search - martijnbeijk.com

New Help Resource for Local Business Center

You can find the guidelines by clicking on the following link:
Google Help Center Guidelines for Local Business Center Submissions

Honestly, I still find the guidelines a bit vague, taken into account previous statements;
“be as descriptive if you can for your business in your business title’ doesn’t really correspond with “Represent your business as it appears in real life”. Or is this just my point of view?

Can I use “Italian Ice cream and Cappuccino Bar Bella Napoli” or should it just say “Bella Napoli” because I registered with chamber of commerce with that name?
In my opinion it should add up to the user experience and thus allowing the first one.

In the Help Center, Google is now also referring to the Google Maps group for Business Owners where they can report abuse of the Quality Guidelines.

Post from: Local Search - martijnbeijk.com

Quality Guidelines and reinclusion for Google Maps