Local Search Optimization - Martijn Beijk » Cell-ID

Some fun for the Easter weekend

martijn — Sun, 12 Apr 2009 19:36:32 +0000

Here is something from the Google Latitude team to keep us busy for the easter weekend (or whenever). It is meant to encourage people to use Latitude and discover all the fun fun fun!

You can find my personalized easter message here

Post from: Local Search - martijnbeijk.com

Some fun for the Easter weekend

Mobile Maps get updated with Streetview and walking directions

martijn — Thu, 18 Sep 2008 19:33:13 +0000

Some of you may have read it elsewhere. Google is announcing StreetView and walking directions for Google Maps mobile!
Combine all of these features together with the MyLocation feature they introduced earlier and there is no way you can miss that specific restaurant with that 5-star review anymore. You got location-based services using Cell-ID, a top notch review, you got Streetview to show you the place and Google even provides you the walking directions on how to get there. Google Maps Mobile really is becoming some sort of personal navigator.
Now I’m thinking, maybe we should think of a way to measure that we actually visited a restaurant because of a specific review (=offline conversion) in Google Maps. Google Mobile coupons anyone?

You can checkout the youtube video from Google:

Post from: Local Search - martijnbeijk.com

Mobile Maps get updated with Streetview and walking directions

Google Mobile Search now gets more local

martijn — Mon, 15 Sep 2008 10:37:48 +0000

OK, officially it’s not available for people outside US and UK, although comments on the announcement by Google have said it’s available in other countries as well. But Google Mobile Search now has gotten more local. Where at first, or before, you were able to receive ‘locally relevant results’ based on your IP address or sometimes your postal code, you are now able to get them using the MyLocation feature on windows mobile phones. It uses the Google Gears Geolocation API, as seen in Google Maps mobile. Your location is pinpointed with help of Cell-IDs. The results are shown in the form of universal search results as Greg Sterling pointed out in his article on Search Engine Land.

I’ve already seen, depending on your operator/service provider, that the accuracy can be within 200 meters. Which I believe opens up enormous possibilities for small businesses providing local results. Even more reason to start optimizing your website and adding your data to the local business center!

Post from: Local Search - martijnbeijk.com

Google Mobile Search now gets more local