As a Web Analytics consultant working for various clients like Schiphol Amsterdam Airport, Dutch Government and others I encounter the use of Web Analytics tool Sitestat (Nedstat, now a comScore company) a lot.

Sitestat is a really cool web analytics package which allows you to use un-aggregated data at all times. no need to set up funnels beforehand, etc. Sitestat uses so called CounterNames. These are essential pieces to identify your pages by and you need them at many occassions.

Of course you can use the Sitestat Toolbar for Internet Explorer, but being a mac user and having a large preference of using Chrome or Firefox I decided I needed to built something to show me the counternames without having to dig deep into code and search for it.

I used Yoast his greasemonkey script to detect analytics packages a lot before I started using WASP, so I thought it’s fairly easy to use the same functionality to search for the countername on pages using Sitestat instead. Hence I created the script to do just so!  Head over to the page with some more background information and instructions on how to install the Sitestat Countername Detector and please let me know in the comments what you think about it or how I could improve it!

Read more about Sitestat Countername Detector

Post from: Local Search - martijnbeijk.com

Introducing Sitestat Countername Detector

As part of catching up with writing I wanted to mention something that Google has launched since beginning of march. GA-IQ is a test, for people who use Google Analytics. You can take an individual test to set a score and receive a certificate from Google when qualified. The test is mainly focused on implementation, measuring campaigns and usage of reports. Because interpretation of the data must always be done by humans there is a strong responsability for people working with Analytics data.

Google has put up a new website with learning material, both in written text and screencasts. Learn more about this by visiting the conversion university website.
In order to pass the test you need a minimum score of 75%. I can hereby notify you that I passed the test with a score of 92%.

Do you think you are also up for it? Take the test here.
When finished (or when you decide not to take the test) try and see if you are up for tracking some of your local campaigns using Google Analytics. I wrote an article called ‘Tracking Local Search traffic using Analytics‘ on Mike Blumenthal’s blog.

Post from: Local Search - martijnbeijk.com

Google Analytics Individual Qualification