Comments on: The Real Reason for more AdSense underneath the Maps http://www.martijnbeijk.com/real-reason-for-adsense-underneath-maps/ Mon, 01 Mar 2010 19:06:58 +0000 http://wordpress.org/?v=abc hourly 1 By: Google Maps now showing Ads within Listing Tab » Understanding Google Maps & Yahoo Local Searchhttp://www.martijnbeijk.com/real-reason-for-adsense-underneath-maps/comment-page-1/#comment-3174 Google Maps now showing Ads within Listing Tab » Understanding Google Maps & Yahoo Local Search Thu, 19 Feb 2009 14:07:49 +0000 http://www.martijnbeijk.com/?p=247#comment-3174 [...] has been expanding where and when they show ads in general and in Maps in particular. I am not sure when this started showing but Google Maps is now also showing ads deep with the tabs [...] [...] has been expanding where and when they show ads in general and in Maps in particular. I am not sure when this started showing but Google Maps is now also showing ads deep with the tabs [...]

]]> By: Local AdWord ads now more integrated with Maps » Understanding Google Maps & Yahoo Local Searchhttp://www.martijnbeijk.com/real-reason-for-adsense-underneath-maps/comment-page-1/#comment-3070 Local AdWord ads now more integrated with Maps » Understanding Google Maps & Yahoo Local Search Thu, 15 Jan 2009 14:24:23 +0000 http://www.martijnbeijk.com/?p=247#comment-3070 [...] that the ads at the bottom of the Map are still present and could very well be for a different [...] [...] that the ads at the bottom of the Map are still present and could very well be for a different [...]

]]> By: martijnhttp://www.martijnbeijk.com/real-reason-for-adsense-underneath-maps/comment-page-1/#comment-114 martijn Fri, 10 Oct 2008 08:46:47 +0000 http://www.martijnbeijk.com/?p=247#comment-114 Hi stever,Thx for taking the time to comment on my blog!What you're saying is absolutely true. Not being able to change the title affects CTR a lot. To appear you'll have to focus even more on the keywords you are selecting for your campaign.What I also find a 'pain' is that you'll have to use the same account for your adwords as for your LBC listings. Now this might seem obvious, but in some cases it isn't. imagine working in an agency and a client is doing adwords on their own. Have no interest in local business ads yet. Ask you to do their local optimization (and not disclosing their adwords account) and later on decide they want to do the Local Business Ads as well. There is no way of transferring these locations between accounts/MCCs. So you'll have to start all over again. With a few single listings this is not a real big problem but imagine having hundreds of them. Hi stever,

Thx for taking the time to comment on my blog!

What you’re saying is absolutely true. Not being able to change the title affects CTR a lot. To appear you’ll have to focus even more on the keywords you are selecting for your campaign.

What I also find a ‘pain’ is that you’ll have to use the same account for your adwords as for your LBC listings. Now this might seem obvious, but in some cases it isn’t.
imagine working in an agency and a client is doing adwords on their own. Have no interest in local business ads yet. Ask you to do their local optimization (and not disclosing their adwords account) and later on decide they want to do the Local Business Ads as well. There is no way of transferring these locations between accounts/MCCs. So you’ll have to start all over again. With a few single listings this is not a real big problem but imagine having hundreds of them.

]]> By: Steverhttp://www.martijnbeijk.com/real-reason-for-adsense-underneath-maps/comment-page-1/#comment-113 Stever Fri, 10 Oct 2008 02:10:09 +0000 http://www.martijnbeijk.com/?p=247#comment-113 Click throughs for Map ads are already pretty low compared to those on regular SERPs pages.Google's lack of flexibility with Map ads is the main culprit. Namely not being able to adjust the ad title. Your stuck with using your business name as it appears in the LBC. This puts a big limit on using keyword rich ad titles that get noticed more by the searchers.Got an old post about it here http://stever.ca/pay-per-click/map-ad-titles-limited-to-lbc-listing-title/Not to mention the limitations on placing ads in other locations.It's my opinion that paying advertisers should be given the flexibility to alter ad titles and choose to have Map ads appear in any location they are willing to PAY FOR. Click throughs for Map ads are already pretty low compared to those on regular SERPs pages.

Google’s lack of flexibility with Map ads is the main culprit. Namely not being able to adjust the ad title. Your stuck with using your business name as it appears in the LBC. This puts a big limit on using keyword rich ad titles that get noticed more by the searchers.

Got an old post about it here
http://stever.ca/pay-per-click/map-ad-titles-limited-to-lbc-listing-title/

Not to mention the limitations on placing ads in other locations.

It’s my opinion that paying advertisers should be given the flexibility to alter ad titles and choose to have Map ads appear in any location they are willing to PAY FOR.

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