The Real Reason for more AdSense underneath the Maps

More Google AdSense appearing in Google Maps
I’m seeing all kinds of posts popup about this ‘new’ Ads you can see underneath Google Maps. People at Techcrunch are even giving it a weird financial twist. Almost two weeks ago I asked Mike Blumenthal about these ads I started noticing and they might have been there for even a longer time for some selected people. Now what’s the real reason Google is starting to display these Ads? Of course, creating even more revenue! But this couldn’t be just it.

It must have had a different reason, and my idea is, that this is all because of the ‘blue line’ upgrade. The ‘blue line’ upgrade made sure that there was now the possibility to fold away all the text (and ads!) on the left. By implementing text underneath the maps Google made sure there is still some more exposure to these Local Business Ads. It would be unfair for the Local Business Ad owner if it was counted as an impression but didn’t get its maximum possible exposure inside Google Maps when people were using Google Maps Full Screen. Also the CTR was apparently quite low, and these ads are a way to encourage google maps users to click more ads. Although, if many people didn’t notice them at first, are they really that visible?

some apparent facts:

  • The ads shown in the adsense box underneath the maps correspond with the ones already shown in the maps markers (with the customized icons) and the ones on the left.
  • Some ads might be added/shown in this bar if the ads on the left do not count up to three items.
  • your ad shown two times counts as two impressions (haven’t tested this yet but googleguy mentioned it)

If item number 3 in fact is true, I am wondering if this negatively affects your quality score. 2 impressions and most likely just one click at max. would lower your CTR, affect your Quality Score and affect prices of the keywords you are bidding on negatively.

These are my thoughts, what are yours?

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6 Responses to The Real Reason for more AdSense underneath the Maps

  1. Stever October 10, 2008 at 2:10 am #

    Click throughs for Map ads are already pretty low compared to those on regular SERPs pages.

    Google’s lack of flexibility with Map ads is the main culprit. Namely not being able to adjust the ad title. Your stuck with using your business name as it appears in the LBC. This puts a big limit on using keyword rich ad titles that get noticed more by the searchers.

    Got an old post about it here
    http://stever.ca/pay-per-click/map-ad-titles-limited-to-lbc-listing-title/

    Not to mention the limitations on placing ads in other locations.

    It’s my opinion that paying advertisers should be given the flexibility to alter ad titles and choose to have Map ads appear in any location they are willing to PAY FOR.

  2. Stever October 9, 2008 at 7:10 pm #

    Click throughs for Map ads are already pretty low compared to those on regular SERPs pages.

    Google’s lack of flexibility with Map ads is the main culprit. Namely not being able to adjust the ad title. Your stuck with using your business name as it appears in the LBC. This puts a big limit on using keyword rich ad titles that get noticed more by the searchers.

    Got an old post about it here
    http://stever.ca/pay-per-click/map-ad-titles-limited-to-lbc-listing-title/

    Not to mention the limitations on placing ads in other locations.

    It’s my opinion that paying advertisers should be given the flexibility to alter ad titles and choose to have Map ads appear in any location they are willing to PAY FOR.

  3. martijn October 10, 2008 at 8:46 am #

    Hi stever,

    Thx for taking the time to comment on my blog!

    What you’re saying is absolutely true. Not being able to change the title affects CTR a lot. To appear you’ll have to focus even more on the keywords you are selecting for your campaign.

    What I also find a ‘pain’ is that you’ll have to use the same account for your adwords as for your LBC listings. Now this might seem obvious, but in some cases it isn’t.
    imagine working in an agency and a client is doing adwords on their own. Have no interest in local business ads yet. Ask you to do their local optimization (and not disclosing their adwords account) and later on decide they want to do the Local Business Ads as well. There is no way of transferring these locations between accounts/MCCs. So you’ll have to start all over again. With a few single listings this is not a real big problem but imagine having hundreds of them.

  4. martijn October 10, 2008 at 1:46 am #

    Hi stever,

    Thx for taking the time to comment on my blog!

    What you’re saying is absolutely true. Not being able to change the title affects CTR a lot. To appear you’ll have to focus even more on the keywords you are selecting for your campaign.

    What I also find a ‘pain’ is that you’ll have to use the same account for your adwords as for your LBC listings. Now this might seem obvious, but in some cases it isn’t.
    imagine working in an agency and a client is doing adwords on their own. Have no interest in local business ads yet. Ask you to do their local optimization (and not disclosing their adwords account) and later on decide they want to do the Local Business Ads as well. There is no way of transferring these locations between accounts/MCCs. So you’ll have to start all over again. With a few single listings this is not a real big problem but imagine having hundreds of them.

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