Location-based services now hotter than hot?

Location-based services are hot. Now hotter than before. Because Google just launched their Geolocation API.
This is what you can call the pre-web3.0 era. Small startups trying to provide even the smallest semantic web like services online. Providing location-based services, opening up their programming code, Developing APIs for the developers to use and create even greater software by mashing up code of several services.
Now with Google opening up their geolocation API it opens new possibilities. Apparently they’ve gathered quite some data by now from CellIDs and GPS devices to have a database that is consistent enough to provide these kind of services. They also state that they will provide more services in the near future based on WiFi access.

What does this mean in general for software or services we are going to see?
Well imagine opening up your browser or software application on your mobile phone or laptop and do a search for restaurants. No need to fill in where you are, the software will determine this using the geolocation API.
Most phones nowadays are able to determine the Cell ID, the ‘zone’ you are in with your mobile phone. No GPS needed. Although it’s not as accurate of course. It should do the trick while looking for a restaurant or any nearby service.

Now let’s combine this, do a mashup and make it all context-aware; context-awareness is a topic I’ve been working on during my internship at the Netherlands institute for applied scientific research.

You are hungry, it’s around 7pm, all your appointments for this business trip are done it’s just that entry in your calendar left with some old friends of yours.
Your mobile or wearable device with a nifty piece of software is aware of all this, it has a built in calendar, it has a contact list, it is able to determine location. it knows your appointment says ‘diner’, yet location is undecided.
Context-aware applications are able to provide you with direct access to the best restaurants in your vicinity based on your preferences (profile) and that of your friends. Let them know right away, by either calling them (their contact info is presented to you right away, because it is aware!) or use intention broadcasting (a new kind of description introduced to me at mobile 2.0 europe by startup Zipipop )

This is the future!

Got interested? You can find the exact specifications of the geolocation API here.

If you are not familiar with the semantic web, a good start is to check Wikipedia, and especially this ReadWriteWeb article here. For context awareness start with Wikipedia.

, , , , , ,

7 Responses to Location-based services now hotter than hot?

  1. David Mihm August 25, 2008 at 8:10 pm #

    Martijn, cool post. Pretty amazing that all of this mobile technology is finally coming to a head and converging in the next few months! Going to be interesting (and difficult) to stay on top of all of it.

  2. David Mihm August 25, 2008 at 1:10 pm #

    Martijn, cool post. Pretty amazing that all of this mobile technology is finally coming to a head and converging in the next few months! Going to be interesting (and difficult) to stay on top of all of it.

  3. cigar reviews January 21, 2011 at 1:24 pm #

    Do you want to integrate social and location-based services? If there’s a hotter segment than mobile today, it’s social networking and location-based …

  4. create optimized local August 9, 2014 at 10:54 pm #

    If you want to take much from this post then you have to apply such methods to your won website.

Trackbacks/Pingbacks

  1. Understanding Google Maps & Yahoo Local Search » Local Links of Interest | Developing Knowledge about Local Search - August 25, 2008

    [...] Location-based services now hotter than hot? – Martijn Beijk,  martijnbeijk.com [...]

  2. Google suggest fails on Google’s philosophy : Local Search Optimization - August 27, 2008

    [...] be all in the United States except for London. Despite all the effort Google puts in providing cool geolocation APIs for developers and even determining your own location on a map, they didn’t think of [...]

  3. Mozilla be launching Geode - Browsers get Local : Local Search Optimization - October 7, 2008

    [...] a browser that is location aware, enables a lot of possibilities including context-awareness (personalized, localized) features. Above all it should increase relevance, for example in Search, [...]

Leave a Reply