David Mihm compiled an excellent article in collaboration with some SEO guys who are particularly interested in the local search optimization.
We see highlights of the most important ranking factors, and also those that might harm your rankings. Must read for small businesses and anyone doing local optimization.
Although this article is quite focussed on the US market it still is extremely useful here in Europe. Most of the factors discussed apply here as well. Too bad Google Maps and Yahoo Local isn’t as developed here as we would like it to be.
