Local Search Ranking Factors 2010

For the third year in a row, David Mihm has published the Local Search Ranking Factors. The LSRF 2010 consists of 32 local search enthusiasts their opinion (including me!) on how to rank well in the search engines. It is a definite must read for everyone interested in Local Search. It is also incredible to see how much has happened in the past year in the Local Search business and how a small community of enthusiastic people (and SEO’s ) are willing to share the ins and outs on the matter. Local Search Ranking Factor contributor

Top 10 take aways from the Local Search Ranking Factors are (thx Andrew :-) ) :

  1. Claiming your Google Place Page/Local Listing
  2. Have a Business Address in the City That is Being Searched
  3. Associate Your Google Place Page with the Proper Categories
  4. Put Your Product/Service Keyword in Your Place Page Business Title
  5. Proximity of Your Address to the Searched City’s Centroid
  6. Product/Service Keywords in your Google Place Pages Description
  7. Associating Photos with your Google Place Page
  8. Associating Local Area Code with your Primary Place Page Phone Number
  9. Associating Place Page with Marginally Related Categories
  10. Location Keyword in Place Pages Business Title
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3 Responses to Local Search Ranking Factors 2010

  1. Anonymous October 6, 2010 at 12:11 pm #

    Great info Martijn, just what I needed. Thanks!

  2. Pete November 1, 2010 at 6:40 pm #

    Great short list of what needs to be done for a local listing.

  3. Michael August 18, 2011 at 7:15 am #

    It’s getting harder and harder to stay on top of Google, even for local searches, but your summary is very useful! Thanks!

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