This must be one of the biggest pieces for Local Search to read on this year (like last year). David Mihm published its Volume 2 of the Local Search Ranking Factors.
The general idea of the Local Search Ranking Factors is to give business owners a chance in understanding the things that matter to Local SEO. Even focusing on a few of the elements included in this huge research can have big effects for your online marketing strategy.
David’s quote:
It is my hope that this study will help small business owners confused by Local Search, or those strapped for time, to prioritize their marketing efforts.
The total research included almost 50 questions asked to 27 experts in the local search optimization field (I was lucky to participate, thx David!)
I recommend all my readers to go check it out, and join the conversation on David’s blog.
Thanks for the useful link.
Local Search Ranking Factors are not very clear and are changing quickly.