Most of you in the Local SEO business have probably heard of KML, but consider it a buzzword, Chinese or something they don’t want to get their hands dirty on.
But what is KML and how can it help you in your local SEO strategy? Recently Eric Enge from StoneTemple consulting interviewed Google’s Director of product management for Google Local, Carter Maslan, where he said that having a KML available in a geositemap that is authenticated with Google will automatically result in authentication of your KML file with Google and thus act as a trusted source for your business locations.
So I decided to write a tutorial to make it all a bit more easier to understand, and especially, giving step by step instructions on how to implement the KML.
If youÃ‚Â think something is missing, have feedback or suggestions, don’t hesitate to leave a comment!